Our Story

Visualized in 2020 Seam Stories is a brand that aims to create an appreciation for the subtle, the understated, and the quiet details of life.                                 

We create small collections based on the Japanese principles of Mottainai, Kanso, and Shibui. Mottainai encourages respect for resources and magnifies their value, promoting less waste and more reuse. Kanso focuses on simplicity and advocates for the removal of chaotic and cluttering elements to foster a more harmonious existence. Shibui emphasizes the balance between simplicity and complexity, creating subtle novelty while embracing naturalness and everydayness.                                       

Our founder believes that comfort comes from the naturalness of everyday life, the reliability of old relationships, and the nuanced details that reveal themselves over time. True beauty, they believe, arises from a connection to diverse cultures, ancient stories, and mythology that inspire imagination. With all this in mind, we strive to create trusted garments to accompany you as you traverse life.